Compared with theoretical books on selling techniques, the experts associated with this publication have taken daily business life as a starting point. In your daily commercial activities you have the constant challenge of finding new solutions to existing problems.

Questions like how to find new customers, what to pay attention to when setting up a mailing to new clients. For these and many more problems, this book presents fresh ideas. It doesn't cover every aspect, it merely offers you a wide range of ideas, so you have a detailed guide to hand whenever you want to sell more.